About Us

THE GLOBAL PLATFORM SHAPING THE FUTURE OF TOURISM

TOURISE is the world’s premier platform for redefining and shaping the future of tourism.    

Created by the Saudi Ministry of Tourism, and powered by Saudi Tourism Authority, TOURISE launched in 2025 with the inaugural Summit taking place 11-13, November 2025 in Riyadh.

TOURISE convened visionaries from government, business, investment, tourism and technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable, and future-focused.    

A year-round platform, TOURISE brings together leaders who share a vision to shape the traveler economy. This is where the next 50 years of tourism are shaped.

Together with our Knowledge Partners, global thought leaders, and cross-sector experts, TOURISE.com is where you will find the latest updates, news and announcements.

This is where the next 50 years of tourism are shaped. Together, we are unstoppable.

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Mission

TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.

Vision

TOURISE is the world’s premier platform for shaping the future of tourism

OUR CHAIRMAN

Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board

H.E. Ahmed Al-Khateeb

His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.