About Us

The Global PlatformShaping the Futureof Tourism

This is where the next 50 years of tourism take shape.

Created by the Saudi Ministry of Tourism and powered by Saudi Tourism Authority, TOURISE launched in 2025 as a platform designed not simply to discuss change, but to help create it. The inaugural Summit took place in Riyadh from 11–13 November 2025.

By connecting government, business, investors, innovators, destinations and global thought leaders, TOURISE creates a space for new thinking, meaningful partnerships and coordinated action across the traveler economy.

Its work extends throughout the year through global engagements, initiatives, partnerships, research and thought leadership, with the TOURISE Summit serving as its flagship global convening.

Together with its Knowledge Partners, global thought leaders and cross-sector experts, TOURISE shares the latest research, perspectives, news and announcements shaping the future of tourism.

Mission

To turn the possibilities of tourism into progress, TOURISE brings together policymakers, business leaders, innovators, investors and the wider global community to develop bold ideas and mobilize investment.

Vision

To be the world's premier platform for shaping the future of tourism.

H.E. Ahmed Al Khateeb

Our Chairman

H.E. Ahmed Al Khateeb

Minister of Tourism, Saudi Arabia · Chairman, TOURISE · Chairman, TOURISE Advisory Board

His Excellency Ahmed Al Khateeb is Minister of Tourism of the Kingdom of Saudi Arabia and Chairman of TOURISE, the Kingdom's first Minister of Tourism.

Read Full Biography

Partnerships & Collaboration

Want to Shape What Comes Next?

TOURISE works with organizations and leaders across tourism and the wider global economy through partnerships, speaking opportunities, Knowledge Partner collaborations and strategic initiatives.

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