About Us

What is TOURISE?

TOURISE is the world’s premier platform redefining and building a new horizon for global tourism.

Taking place from 11–13 November 2025 in Riyadh, and powered by the Ministry of Tourism, the Saudi Tourism Authority and global stakeholders, TOURISE is an unstoppable, bold and dynamic force – the first platform of its kind to unite the public and private sectors under one roof.

TOURISE brings together a dynamic cross section of bold leaders to tackle critical challenges, unlock transformative opportunities and set the agenda for a tourism sector that is sustainable, equitable and future-focused. Rooted in Saudi Arabia, but designed for the world, TOURISE stays agile, listens to the future and convenes leading multi-sector voices to shape a shared roadmap for the next 50 years of tourism.

With exclusive insights, high-value networking, investment opportunities, and unmissable programming, TOURISE is both physically exclusive and digitally inclusive—ensuring broad global participation while offering curated access to those driving the conversation.

TOURISE is where the future of tourism isn’t just discussed—it’s designed. Together, we are unstoppable.

Mission

TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.