
TOURISE is the world’s premier platform redefining and building a new horizon for global tourism.
Taking place from 11–13 November 2025 in Riyadh, and powered by the Ministry of Tourism, the Saudi Tourism Authority and global stakeholders, TOURISE is an unstoppable, bold and dynamic force – the first platform of its kind to unite the public and private sectors under one roof.
TOURISE brings together a dynamic cross section of bold leaders to tackle critical challenges, unlock transformative opportunities and set the agenda for a tourism sector that is sustainable, equitable and future-focused. Rooted in Saudi Arabia, but designed for the world, TOURISE stays agile, listens to the future and convenes leading multi-sector voices to shape a shared roadmap for the next 50 years of tourism.
With exclusive insights, high-value networking, investment opportunities, and unmissable programming, TOURISE is both physically exclusive and digitally inclusive—ensuring broad global participation while offering curated access to those driving the conversation.
TOURISE is where the future of tourism isn’t just discussed—it’s designed. Together, we are unstoppable.
Our Chairman

Minister of Tourism, Saudi Arabia, Chairman, TOURISE & Chairman, TOURISE Advisory Board
H.E. Ahmed Al-Khateeb
His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.
TOURISE CEO

Jean-Philippe Cossé
CEO, TOURISE

Jean-Philippe Cossé
CEO, TOURISE
Our Advisory Board

Luis Maroto
President and CEO, Amadeus IT Group

Luis Maroto
President and CEO, Amadeus IT Group

Mo Gawdat
Founder, One Billion Happy

Mo Gawdat
Founder, One Billion Happy

Mario Enzesberger
Founder and CEO, Liberty International Tourism Group

Mario Enzesberger
Founder and CEO, Liberty International Tourism Group

Julia Simpson
President & CEO, World Travel and Tourism Council

Julia Simpson
President & CEO, World Travel and Tourism Council

Stéphane Lefebvre, CPA
President, Cirque du Soleil Entertainment Group

Stéphane Lefebvre, CPA
President, Cirque du Soleil Entertainment Group

Thomas Woldbye
Chief Executive Officer

Thomas Woldbye
Chief Executive Officer
VENUE LOCATION
King Abdulaziz International Conference Center
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