About Us

The Future Starts Now

TOURISE is the world’s premier platform shaping a new horizon for global tourism.

Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place 11-13, November 2025 in Riyadh. TOURISE convened visionaries from government, business, investment, tourism and technology communities, delivering high impact initiatives and transformative deals that reset the industry and aided a tourism sector that is sustainable, equitable, and future-focused.

Following the success of the inaugural Summit, TOURISE will now extend as a year-round platform where bold ideas become real-world solutions.

Together with our Knowledge Partners, global thought leaders, and cross-sector experts, TOURISE.com is where you will find the latest updates, news and announcements.

This is where the next 50 years of tourism are shaped. Together, we are unstoppable.

SAVE THE DATE

The next TOURISE Summit is set for 23 – 25 March 2027 in Riyadh.

Want to know how you can get involved? Contact us now for partnerships, speaking opportunities, Knowledge Partner collaborations and more.

contact@tourise.com

And subscribe to our newsletter to stay up to date on all the action for TOURISE in 2026.

Mission

TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.

Vision

TOURISE will be the world’s premier platform for redefining and building a new horizon for global tourism.

OUR CHAIRMAN

Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board

H.E. Ahmed Al-Khateeb

His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.

OUR VICE CHAIR

CEO, Saudi Tourism Authority & Vice Chair, TOURISE

Fahd Hamidaddin

Fahd Hamidaddin is a visionary leader driving one of the world’s fastest-growing tourism markets. As the founding CEO of the Saudi Tourism Authority (STA), established in 2019 to align with Saudi Vision 2030, he has played a pivotal role in transforming the Kingdom into a global tourism hub. Under his leadership, STA has been at the forefront of steering new destinations, reshaping global perceptions of Saudi Arabia, and enhancing traveler experiences across the Kingdom. In 2023, Saudi Arabia achieved a global milestone by welcoming 109.34 million visitors, surpassing its 2030 tourism targets seven years ahead of schedule.

STA plays a central role in the nation’s tourism ecosystem, acting as a bridge between government entities, private sector innovators, and international partners. With a mandate to build and promote Saudi Arabia’s national tourism brand, STA collaborates with tourism operators, airlines, and global travel distributors to highlight the Kingdom’s rich cultural heritage, natural wonders, and unmatched experiences to the world.

Hamidaddin holds prominent positions on the boards of several influential organizations, both internationally and within Saudi Arabia. These include the Board of Directors of the Saudi Tourism Authority (STA), the Tourism Development Council, Qiddiya Investment Company, Saudi Arabian Airlines, the Air Connectivity Program, Cruise Saudi, the Red Sea Authority, King Saud University (KSU), the Saudi Conventions and Exhibitions General Authority, the General Authority of Civil Aviation, the Red Sea Cruise Company, and the Expo 2030 Executive Committee.

In addition, he has served as Secretary of the Umrah Strategy Steering Committee under the Pilgrim Experience Program amongst others. These roles underscore his pivotal contributions to advancing strategic objectives and strengthening the Kingdom's leadership on the global stage.

Hamidaddin also serves as Vice Chair of TOURISE, the world’s premier platform shaping a new horizon for global tourism. In this capacity, Hamidaddin helps guide TOURISE’s strategic direction, championing cross-sector collaboration and innovation to drive sustainable growth and transformation across the global tourism ecosystem.

Under the leadership of Fahd Hamidaddin, STA has launched the “Visit Saudi” brand, opening the doors of the Kingdom to the world. He has been a key advocate for making travel more accessible for both consumers and trade partners. Through innovative initiatives such as the "Tourism Sector Accelerator Program" and the launch of the Nusuk platform, he has fostered transformative solutions that redefine the global travel experience.