About Us
What is TOURISE?
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TOURISE is the world’s premier platform redefining and building a new horizon for global tourism.



Taking place from 11–13 November 2025 in Riyadh, and powered by the Ministry of Tourism, the Saudi Tourism Authority and global stakeholders, TOURISE is an unstoppable, bold and dynamic force – the first platform of its kind to unite the public and private sectors under one roof.



TOURISE brings together a dynamic cross section of bold leaders to tackle critical challenges, unlock transformative opportunities and set the agenda for a tourism sector that is sustainable, equitable and future-focused. Rooted in Saudi Arabia, but designed for the world, TOURISE stays agile, listens to the future and convenes leading multi-sector voices to shape a shared roadmap for the next 50 years of tourism.



With exclusive insights, high-value networking, investment opportunities, and unmissable programming, TOURISE is both physically exclusive and digitally inclusive—ensuring broad global participation while offering curated access to those driving the conversation.



TOURISE is where the future of tourism isn’t just discussed—it’s designed. Together, we are unstoppable.

Mission
TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.
Vision
TOURISE will be the world’s premier platform for redefining and building a new horizon for global tourism.
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Our Chairman

H.E. Ahmed Al-Khateeb

Minister of Tourism, Saudi Arabia, Chairman, TOURISE & Chairman, TOURISE Advisory Board

H.E. Ahmed Al-Khateeb

His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.

TOURISE CEO

Profile picture of Jean-Philippe Cossé

Jean-Philippe Cossé

CEO, TOURISE

Our Advisory Board

Profile picture of Luis Maroto

Luis Maroto

President and CEO, Amadeus IT Group

Profile picture of Mo Gawdat

Mo Gawdat

Founder, One Billion Happy

Profile picture of Mario Enzesberger

Mario Enzesberger

Founder and CEO, Liberty International Tourism Group

Profile picture of Julia Simpson

Julia Simpson

President & CEO, World Travel and Tourism Council

Profile picture of Stéphane Lefebvre, CPA

Stéphane Lefebvre, CPA

President, Cirque du Soleil Entertainment Group

Profile picture of Thomas Woldbye

Thomas Woldbye

Chief Executive Officer

VENUE LOCATION

King Abdulaziz International Conference Center

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