About Us

What is TOURISE?

TOURISE is the world’s premier platform shaping a new horizon for global tourism.

Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit will take place 11-13, November 2025 in Riyadh. TOURISE will convene visionaries from government, business, investment, tourism and technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable, and future-focused.

Physically exclusive and digitally inclusive, TOURISE will ensure broad global participation while providing targeted access to visionaries shaping the future of global tourism. Following the Summit, TOURISE will extend as a year-round platform where bold ideas become real-world solutions.

This is where the next 50 years of tourism are shaped. Together, we are unstoppable.

For more information about TOURISE, visit www.tourise.com and subscribe to the newsletter.

Mission

TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.

Vision

TOURISE will be the world’s premier platform for redefining and building a new horizon for global tourism.

OUR CHAIRMAN

Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board

H.E. Ahmed Al-Khateeb

His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.

OUR VICE CHAIR

Vice Chair, TOURISE and CEO, Saudi Tourism Authority

Fahd Hamidaddin

Fahd Hamidaddin is a visionary leader driving one of the world’s fastest-growing tourism markets. As the founding CEO of the Saudi Tourism Authority (STA), established in 2019 to align with Saudi Vision 2030, he has played a pivotal role in transforming the Kingdom into a global tourism hub. Under his leadership, STA has been at the forefront of developing new destinations, reshaping global perceptions of Saudi Arabia, and enhancing traveler experiences across the Kingdom. In 2023, Saudi Arabia achieved a global milestone by welcoming 109.34 million visitors, surpassing its 2030 tourism targets seven years ahead of schedule. STA plays a central role in the nation’s tourism ecosystem, acting as a bridge between government entities, private sector innovators, and international partners. With a mandate to build and promote Saudi Arabia’s national tourism brand, STA collaborates with tourism operators, airlines, and global travel distributors to highlight the Kingdom’s rich cultural heritage, natural wonders, and unmatched experiences to the world. As Vice Chair of TOURISE, Hamidaddian helps guide TOURISE’s strategic direction, championing cross-sector collaboration and innovation to drive sustainable growth and transformation across the global tourism ecosystem.