TOURISE AWARDS 2025
The New Global Standard in Recognizing Tourism Destination Excellence
BEST
ADVENTURE
DESTINATION
BEST
SHOPPING
DESTINATION
BEST
FOOD & CULINARY
DESTINATION
BEST
ENTERTAINMENT
DESTINATION
BEST
ARTS & CULTURE
DESTINATION
BEST ADVENTURE DESTINATION
Recognizes destinations that offer thrilling outdoor and adventure activities
TOURISE 2025 jury panel
JURY
Omar Samra
Adventurer and Entrepreneur
JURY
LARS NITTVE
Former Founding Director
Tate Modern
JURY
MICHAEL ELLIS
Former Global Director
Michelin Guides
JURY
CAROLINE RUSH
Former CEO
British Fashion Council
JURY
FIONA JEFFERY OBE
Former Chair, World Travel Market
Former Chair, Tourism for Tomorrow
JURY
RENAUD DE LESQUEN
Former CEO, Givenchy Global
Former President and CEO, Dior Americas
JURY
ALBERT READ
Former Managing Director
Condé Nast
JURY
FILIP BOYEN
Former CEO
Forbes Travel Guide
JURY
BERNOLD SCHROEDER
Former CEO
Kempinski Hotels
Inclusion: Participation in the TOURISE Award is open to all and is completely free of charge. By removing financial barriers, we ensure that every destination—regardless of size or resources—can compete on a level playing field based solely on merit. A single valid nomination is all that’s needed for a destination to be considered.
Independence: Led by Global Tourism Icons – Shortlisted destinations, Finalists and winners are selected by an independent jury of globally recognized tourism leaders, critics, and former heads of world-class organizations. Their decisions are guided solely by expertise and a rigorous evaluation framework, with no influence from popularity or vote count.
- Integrity: Every stage of the Award is guided by a rigorous framework rooted in global best practices, with data-driven assessments ensuring objective, fair and consistent evaluation.
To be eligible for nomination, a destination must demonstrate the following core attributes:
Defined geographic scope
Physical area, which can be a town, city, region, or specific site with recognized boundaries
Defined geographic scope
Physical area, which can be a town, city, region, or specific site with recognized boundaries
Distinct identity and character
Unique character and appeal stem from culture, landscapes, and attractions, shaping how the destination is perceived by travelers
Distinct identity and character
Unique character and appeal stem from culture, landscapes, and attractions, shaping how the destination is perceived by travelers
Responsible governing body
Backed by a tourism governing body responsible for ensuring a destination is effectively managed, developed, and promoted
Responsible governing body
Backed by a tourism governing body responsible for ensuring a destination is effectively managed, developed, and promoted
