About Us

The Future Starts Now

TOURISE is the world’s premier platform shaping a new horizon for global tourism.

Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place 11-13, November 2025 in Riyadh. TOURISE convened visionaries from government, business, investment, tourism and technology communities, delivering high impact initiatives and transformative deals that reset the industry and aided a tourism sector that is sustainable, equitable, and future-focused.

Following the success of the inaugural Summit, TOURISE will now extend as a year-round platform where bold ideas become real-world solutions.

Together with our Knowledge Partners, global thought leaders, and cross-sector experts, TOURISE.com is where you will find the latest updates, news and announcements.

This is where the next 50 years of tourism are shaped. Together, we are unstoppable.

SAVE THE DATE

The next TOURISE Summit is set for 23 – 25 March 2027 in Riyadh.

Want to know how you can get involved? Contact us now for partnerships, speaking opportunities, Knowledge Partner collaborations and more.

contact@tourise.com

And subscribe to our newsletter to stay up to date on all the action for TOURISE in 2026.

Mission

TOURISE exists to shape the future of tourism — bringing together policymakers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, TOURISE turns vision into action and lays the foundation for the next 50 years of global tourism.

Vision

TOURISE is the world’s premier platform for shaping the future of tourism

OUR CHAIRMAN

Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board

H.E. Ahmed Al-Khateeb

His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.