TOURISE Unveils Sponsors Powering Three Epic Days in Riyadh

• 25 sponsors have been confirmed for the inaugural TOURISE Summit being held 11–13 November, 2025, in Riyadh, Saudi Arabia, hosted by the Saudi Tourism Authority.
• Dar Al Arkan, STC and Qiddiya are the summit’s official sponsors.
• The collective strength and global reach of the summit sponsors reflect the ambition of TOURISE to unite organizations and entities shaping the future of tourism.

Riyadh, Saudi Arabia, October 23, 2025 — The inaugural TOURISE summit is shaping up to be the ‘must attend’ tourism event on the sector’s calendar, and dozens of leading organizations have signed up to be part of the inaugural event. Leaders, changemakers and visionaries from around the world are finalizing their plans to arrive in Riyadh on November 11 to shape the future of tourism.

The signing ceremony was attended by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE and Fahd Hamidaddin, CEO of the Saudi Tourism Authority and Vice Chairman of TOURISE alongside senior executives from the sponsoring companies.

Helping make the TOURISE summit a success, 25 powerhouse partners have added their voices to bring TOURISE to the world.

HE Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of the Board, TOURISE, said:

“The collective strength behind TOURISE speaks volumes about our shared ambition to redefine the future of tourism. Our partners are united by a common vision — to spark innovation, unlock new investment opportunities, and drive meaningful impact across the global tourism landscape. Together, we are building a platform that will deliver lasting progress and shape the sector for years to come.”

2025 TOURISE Sponsors 

OFFICIAL SPONSOR

•  Qiddiya - Saudi Arabia’s emerging capital for entertainment, sports, and culture.
• STC - Saudi Arabia’s leading digital enabler, providing advanced telecommunications and digital solutions across the Middle East and beyond.
• Dar Al Arkan - a Saudi real estate development company established in 1994, it is one of the largest developers in the Middle East, with landmark projects in Saudi Arabia and internationally. 

MAIN SPONSOR 

• King Salman International Airport - supporting connectivity as a future global aviation gateway.
• Al Fozan - supporting infrastructure and experiences that power the tourism ecosystem.
• Jeddah Central Development Company - the master developer of Jeddah Central, a unique global destination featuring four iconic architectural landmarks that enhance quality of life. • Aseer Development Authority - accelerating the region’s tourism and economic uplift.
• New Murabba - a flagship urban development shaping future destination living and culture in Riyadh.
• Durrat Alarous - partnering to elevate next-generation visitor experiences. 

OFFICIAL AIRLINE SPONSOR 

• SAUDIA – the Kingdom’s national flag carrier

IMPACT SPONSOR 

• Tourism Development Fund (TDF) - financing sustainable tourism growth and private-sector opportunity.
• Red Sea Global (RSG) - championing destination development with environmental stewardship at its core.
• Diriyah Gate Development Authority (DGDA) - stewarding a heritage-led, world-class destination in Diriyah.
• Kingdom Holding Company (KHC) - a global investment company that drives long-term value.

CO-SPONSOR 

• TAIBA Investments Company - a forward hospitality leader in investing, developing and operating hotels and real estate properties in the kingdom of Saudi Arabia.
• Almosafer - a leading Saudi-based online travel platform offering comprehensive booking services for flights, hotels, and travel packages across the Middle East and beyond • Tersane Istanbul - transforming a historic shipyard into a new waterfront district of hotels, residences, and commercial spaces; “Honoring the past, creating the future!”
• Booking.com - a leading online travel agency that allows users to search for, compare, and book accommodations, flights, car rentals, and travel experiences worldwide.
• Globant - a digitally-native company renowned for creating innovative technology solutions that seamlessly blend business and consumer needs. With a strong emphasis on leveraging AI and creativity, Globant aims to transform organizations and delight customers.
• Golf Saudi - aims to unlock golf’s universal appeal by crafting a compelling narrative across six key pillars, driving mass excitement and engagement with targeted demographics to grow the game globally. 

MEDIA SPONSOR 

• CNN - a major American news-based television channel that provides 24-hour news coverage, breaking news, and analysis on global events.
• TikTok - a popular social media platform where users create, share, and discover short-form videos.
• Snapchat - a multimedia messaging app owned by Snap Inc., designed for sharing photos, videos, and messages (called "Snaps") that disappear after being viewed.
• AlArabia – a pioneering leader in outdoor advertising across the Kingdom and the wider region.
• Dida Travel -- We simplify global B2B travel distribution by combining advanced TravelTech and AI with top industry talent, delivering seamless, high-value solutions that remove complexity and drive smarter, more efficient travel experiences. 

Under this year’s theme, the ‘Big Step Forward,’ TOURISE is bringing together the most influential voices from government, business, technology, investment, and culture to explore what’s next for the sector as it grapples with the challenges of evolving traveler expectations, the opportunity for technology to disrupt, and questions over long-term sustainability. With a bold mandate to challenge the status quo, TOURISE will transform dialogue into action. 

The ‘Big Step Forward’ is broken down into five subthemes which drill down into the core topics affecting the global tourism sector: 

Bridges and Borders - TOURISE will explore how technology and policy can work in tandem to make access faster, safer, and more equitable, ensuring borders become bridges, not barriers. 

Driving Delight - TOURISE will spotlight purpose-driven products, wellness offerings, and authentic storytelling that deliver deeper value, emotional connection, and long-term loyalty. 

The Race for Tomorrow’s Customers - TOURISE will lead the drive to build systems that convert attention into bookings and market share, defining how destinations compete for the next generation of travelers. 

AI: Disruptive Technology - TOURISE will focus on scalable, inclusive AI solutions that enhance planning, service, and operations. The summit will address ethical deployment, transparency, and access with an emphasis on AI elevating not replacing the human experience.

Engineering Tomorrow’s Destinations - TOURISE will showcase models that balance growth with stewardship, integrating infrastructure, mobility, and sustainability to build places that thrive for generations while keeping pace with traveler expectations. Request your invite to TOURISE. Seats are limited. Register at now at TOURISE.com