Fahd Hamidaddin

Fahd Hamidaddin is a visionary leader driving one of the world’s fastest-growing tourism markets. As the founding CEO of the Saudi Tourism Authority (STA), established in 2019 to align with Saudi Vision 2030, he has played a pivotal role in transforming the Kingdom into a global tourism hub. Under his leadership, STA has been at the forefront of developing new destinations, reshaping global perceptions of Saudi Arabia, and enhancing traveler experiences across the Kingdom. In 2023, Saudi Arabia achieved a global milestone by welcoming 109.34 million visitors, surpassing its 2030 tourism targets seven years ahead of schedule. STA plays a central role in the nation’s tourism ecosystem, acting as a bridge between government entities, private sector innovators, and international partners. With a mandate to build and promote Saudi Arabia’s national tourism brand, STA collaborates with tourism operators, airlines, and global travel distributors to highlight the Kingdom’s rich cultural heritage, natural wonders, and unmatched experiences to the world. As Vice Chair of TOURISE, Hamidaddian helps guide TOURISE’s strategic direction, championing cross-sector collaboration and innovation to drive sustainable growth and transformation across the global tourism ecosystem.