Anita Mendiratta

When global leaders face crisis or seek to unlock opportunity, they turn to Anita Mendiratta – a globally trusted strategic advisor, author, diplomat, and media voice in tourism, aviation, leadership, and sustainable development. As Founder and President of ANITA MENDIRATTA & ASSOCIATES, Anita brings over 30 years of experience across 100+ countries, guiding governments, global institutions, and business leaders through transformation, recovery, and growth. Her counsel is sought when clarity, credibility, and calm are most needed. Named one of the “Most Influential Women in Tourism”, “Top 25 Inspirational Executives in Travel/Hospitality”, “Top 25 Executives to Watch in 2025”, and “Top 10 Business Leaders Driving Global Change in 2025”, Anita’s thought leadership continues to guide leaders at the highest levels with wisdom, empathy, and purpose. Importantly, she has become a frequent, trusted voice of global media, appearing regularly on BBC, Bloomberg, CNBC, Sky News, TRT, ITV, France24, and others offering insightful analysis on leadership in action, crisis response, and the wellbeing challenges leaders face today. And, as a multi-published author, Anita’s latest globally acclaimed, award winning book, The Call to Leadership, explores what it takes to lead with courage, clarity and compassion in times of profound challenge, revealing the inner world of high-level decision-makers.

Anita's trusted presence as an industry leader is magnified through her roles as: 

• Special Advisor to the Secretary General, UN Tourism (formerly UNWTO)
• Strategic Resource to the World Bank, World Travel & Tourism Council (WTTC), International Air Transport Association (IATA), Air Transport Action Group (ATAG) and ICCA (International Congress & Convention Association)
• Trusted professional Moderator and Facilitator of high-level government, UN, industry, business and academic summits, congresses and special events
• Founding Advisory Board Member, Royal Commission for AlUla (RCU)
• Former Special Advisor to the CEO, Saudi Tourism Authority (STA)
• Executive in Residence, University of Surrey, UK
• Visiting Professor, Cranfield University, UK

Furthermore, through The Anita Mendiratta Foundation, she supports education access for children in tourism-dependent countries, ensuring global actions deliver local impact.

Whenever and wherever Anita takes the stage her goal is simple: to lift the room, to elevate confidence, to create connection, and to help leaders see in themselves the courage and conviction to be the steady hand, the strong voice, and the compassionate heart that others can trust.