H.E. Ahmed Al-Khateeb

As TOURISE 2025 draws to a close, bold ideas have set the stage for tourism’s next chapter, highlighting the opportunities and tensions that will shape the decade ahead. The opportunity now is clear: how can cross-industry collaboration, global partnerships and local action come together to take a big step forward; turning ambition into tangible outcomes that reshape economies, enrich societies, and inspire travellers for generations to come?

Global leaders, visionaries, and changemakers gather to inaugurate TOURISE 2025, setting the stage for three days of bold ideas and transformative dialogue. With tourism entering an era of unprecedented opportunity, this ceremony calls on the sector to reimagine its role in shaping a thriving future for all. How can collective ambition be channeled into meaningful action?

Fueled by bold vision and strategic investment, tourism is emerging as one of the world’s most dynamic engines of growth; revitalizing destinations, creating jobs, and opening new frontiers for innovation. As capital reshapes industries, skills, and communities, how can tourism anchor a more diversified and resilient global economy?