Shaikha Nasser Al Nowais

Tourism’s influence has never been broader; shaping economies, cultures, and connections worldwide. Realizing its full potential now requires recognition as a strategic sector with a seat at the table. As destinations confront sustainability imperatives, crisis readiness, and rapid technological change; the focus turns to resilience, seamless travel, and greater opportunity for people everywhere. What kind of collaboration and shared ambition will enable the sector to fulfill its promise, as a driver of prosperity, sustainability, and soft power for decades to come?