TOURISE 2025 Agenda

Global leaders, visionaries, and changemakers gather to inaugurate TOURISE 2025, setting the stage for three days of bold ideas and transformative dialogue. With tourism entering an era of unprecedented opportunity, this ceremony calls on the sector to reimagine its role in shaping a thriving future for all. How can collective ambition be channeled into meaningful action?

Tourism is no longer just an economic contributor, it is a strategic force in shaping how nations are seen, how they prosper, and how they recover. From soft power and national branding to job creation, poverty reduction and investor confidence, tourism has the power to elevate entire societies and reposition countries on the global stage. As a driver of cross-cultural understanding and tolerance, it also builds bridges where politics cannot. In a world where perception drives investment, diplomacy, and opportunity: How can governments place tourism at the heart of national transformation?

Wide-ranging shifts in trade flows, currency fluctuations, taxation policy and evolving geo-economic dynamics are reshaping global alliances and redefining the tourism landscape. Economic uncertainty and policy realignments are impacting travel corridors, consumer confidence, and investment in mobility. How can the sector navigate this complex environment to safeguard stability, strengthen competitiveness, and unlock new opportunities for global engagement?

From AI forecasting and robotics to flying taxis, digital twins, and biometric borders; technology is reshaping how tourism is designed, managed, scaled, and experienced. This fast-paced explainer highlights the top innovations driving change across infrastructure, workforce, mobility, and visitor engagement. Which technologies are already delivering impact, and which ones will play a key role in defining tourism’s next chapter?