Dr. Miguel Sanz
Graduated in Business Studies in the United Kingdom, where he also completed a Master in Latin American Politics and Economics at the London School of Economics. He has lived and worked in several countries in Europe, USA and Latin America.
His professional career in Spain has been developed in various marketing and cultural communication projects and, mainly, in the field of tourism. He has been Director of Marketing and Promotion of the public company Turismo Madrid of the Community of Madrid; Coordinator of the Tourism Area of the municipal company Promoción Madrid and, since 2016, Director of Tourism of the also municipal company Madrid Destino.
Since 2018, he has been a member of the Board of Directors of European Cities Marketing, an association that brings together management and promotional entities from more than 120 European urban destinations.
In July 2020, he was appointed General Director of the Spanish Tourism Institute – Turespaña and in June 2023 he was appointed President of the European Travel Commission (ETC).
AGENDA
HORIZON STAGE
PANEL
CREATING DESTINATIONS, CATALYZING ECONOMIES
Around the world, bold new projects are reshaping skylines, coastlines, and cultural landscapes, transforming undeveloped spaces into destinations of global appeal. Beyond architectural statements, these initiatives unlock new streams of economic activity, from tourism and hospitality to real estate, retail, and cultural industries; in turn creating jobs, attracting investment, and driving diversification. How can destinations ensure they deliver lasting value for economies, communities, and visitors alike?
