H.E. William Rodríguez López

Costa Rica’s Minister of Tourism, a political scientist and marketing professional by training. He has dedicated his entire career to the tourism industry, starting as Marketing Director of the very institution he now leads and gaining experience in hotel management and as the country manager for United Airlines in Costa Rica. Today, he spearheads the Costa Rican Tourism Board with a clear vision centered on innovation, sustainability, and sector growth. Under his leadership, Costa Rica continues to strengthen its position as a world-class destination, enhancing its appeal to discerning travelers while diversifying its tourism offerings to create greater opportunities and prosperity nationwide.