Raya Abirached
Raya Abirached is a British-Lebanese TV personality and one of the most prominent figures in the Arab world. She is the host and producer of Scoop with Raya on MBC, where she has interviewed Hollywood’s biggest stars and covered all the major film events including the Cannes & Venice film festivals, the Golden Globes and the Oscars. She is also the main host of Arabs Got Talent and frequently presents leading regional film festivals and global brand events. Raya is a UNHCR Goodwill Ambassador, actively supporting refugee and climate initiatives and was named among Forbes Middle East’s 100 Most Powerful Arab Personalities.
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FICTION TO FANDOM: HOW SHOWS DRIVE NICHE TRAVELS
From Game of Thrones and Emily in Paris to literary classics and blockbuster films, stories have the power to turn ordinary places into global icons. As audiences seek to step inside their favorite fictional worlds, the intersection of film, culture, and tourism is becoming a powerful catalyst for understanding and exchange. With the creative economy emerging as a major economic driver, how can the sector harness data, advanced analytics, and AI-driven audience insights to build immersive, authentic experiences that celebrate storytelling, fuel local industries, and strengthen community impact?
