Paul Pacifico

In January 2023, moved to Riyadh, KSA, to take up the post of CEO of the Music Commission within the Ministry of Culture with responsibility for developing the music sector in the Kingdom of Saudi Arabia.
AGENDA
HORIZON STAGE
ICON TALKS
STORIES & STAKES BEHIND THE CURTAIN
From Bowie and Pink Floyd to Pavarotti and Live Aid, Harvey Goldsmith has been the driving force behind some of the most legendary performances the world has ever seen. In this rare and intimate conversation, the iconic producer shares untold stories from five decades at the heart of the global music and events industry; a journey marked by creative risk, cultural transformation, and moments that moved the world. What can tourism leaders, creators, and changemakers learn from the high-stakes art of producing experiences that leave a legacy, shape global perception, and connect people through culture?
HORIZON STAGE
PANEL
FICTION TO FANDOM: HOW SHOWS DRIVE NICHE TRAVELS
From Game of Thrones and Emily in Paris to literary classics and blockbuster films, stories have the power to turn ordinary places into global icons. As audiences seek to step inside their favorite fictional worlds, the intersection of film, culture, and tourism is becoming a powerful catalyst for understanding and exchange. With the creative economy emerging as a major economic driver, how can the sector harness data, advanced analytics, and AI-driven audience insights to build immersive, authentic experiences that celebrate storytelling, fuel local industries, and strengthen community impact?